Our PureBlend lenses are lightweight and offer superior clarity and durability.
Polarised lenses filter bright, reflected light and reduce glare during outdoor activities.
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COACH PRIME’s back in Boulder for his biggest season yet — and "You Gotta Believe" we're ready! An exclusive collaboration with Deion Sanders, 'PRIME 21 - Gold' scores with a bold monochromatic look that, like PRIME himself, "AINT HARD 2 FIND." The shades show out with a crystal gold frame and a gold mirrored PureBlend™ Lens for superior scratch resistance and clarity. Metallic 'PRIME' and 'WE COMING' temple badging rounds out this salute to a sports icon.
Ready to experience the 'DX' difference? //
